An acronym for Point of Purchase, this is a merchandiser which holds multiple items in a free standing display which can be found in an aisle or end cap in a retail establishment. These are typically designed and made out of corrugated material.
POP displays, or point of Purchase displays have proven to be an excellent merchandising tool for consumer retail products and have grown in popularity over the last several years. The Club stores as well as other traditional mass merchants have become a feeding ground for consumers seeking the lowest price, the largest selection and the convenience of shopping at one location for both. Some of these stores include Wal-Mart, Costco, Sam's Club, K-Mart, Toys-R-Us, Walgreen's and CVS to name a few. POP Displays are ideal for other smaller stores and applications as well including non-traditional retail, close-outs, grocery chains and dollar stores.
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